Managers in large organizations are facing an array of formidable challenges as their industries are fundamentally changing and their practices continue to become more and more complex. These changes are driven by several factors, including the rapidly evolving media, technology and competitive landscape and the complicated behaviors and demands of technologically empowered, globally connected customers
To build connected brands, be able to rapidly adapt marketing activities to changing buyer preferences and behaviors, and gain a competitive advantage, organizations need to take on a more holistic approach to online marketing and become more agile. It's no longer just what you do that counts, it's how you do it - and how quickly you can modify the way you work to take on new opportunities.
This requires a true alignment of marketing with business and IT, streamlined and automated processes and a unifying technology foundation for cross-functional, cross-channel customer experience and marketing operations management. We call this the Marketing Execution Platform.
Built on a secure, highly available, flexible and scalable architecture, this platform enables the development and execution of relevant, customized marketing programs on an ongoing and accelerated basis, and delivers a strongly improved marketing efficiency, productivity, compliance and - most importantly - ROI.
With our Marketing Execution Platform, companies can build the most successful brands of the coming decade. Our ambition is to become the global leader in this niche.