ADAM is an open platform for partners and customers. It integrates media flows of all types, such as brand management & distribution, packaging workflows, marketing collateral roll out, product data management, automatic page building, ... On top of the ADAM platform, Studios are available for dedicated task, all using the same ADAM Engine.
ADAM is more than digital asset management software: it’s a platform. ADAM Software believes that the marketing communication supply chain is governed by the same principles of the industrial production supply chain: cycle time, control of the output and cost control. ADAM offers to the marketing supply chain what ERP-systems offer to the production supply chain: reduced cost, better throughput time and enhanced control every step in the process.
Every user into this marketing communication process has a personalized view on his assets: for design, for approval, for translation, for page building and for workflow control.
The ADAM Engine is built on the Microsoft .NET Frame-work, giving you all the benefits of this standard technolo-gy where the most significant is its level of interoperability with other languages, applications and systems. .NET also allows the integration with third party applications through Web services and enables communication using standard Internet protocols such as XML and SOAP, creating a chan-nel through which internal and remote systems can easily interact. ADAM is designed using a Provider Model to allow choos-ing from multiple implementations in the application con-figuration. This allows you, for example, to provide your own implementation for creating previews of legacy/cor-porate file formats, or delivering content using a 3rd party secure delivery mechanism or even send out text messages (SMS) when a workflow task is overdue. The open API of-fers expanded application interoperability and integration, and is designed to support any file-format.ADAM also supports and facilitates interface customiza-tions: from adding a custom banner and color scheme to creating a complete custom interface from scratch. RAD controls make this even easier by allowing easy exposure of ADAM functionality on your custom built web interfaces.
Flexible, Intuitive, Scalable
Open architecture thanks to the ADAM provider model
