Evaluation based on SDL's completeness of vision and ability to execute
"I am very proud that SDL is named a 'Leader' in the Magic Quadrant. For us, it reconfirms our ability to provide a fantastic product for global brands that want to enhance their customers' experience. It allows brands to drive global revenues, control costs and engage with their prospects and customers, providing them with the right information, anytime, anywhere via any device," said Jan Jaap Kolleman, CEO of SDL's Content Management Technologies division. "We are honored to be recognized by Gartner and view this distinction as a testament of our ability to help businesses manage their brands and drive global revenues."
Gartner bases its evaluation on the "ability to execute" and "completeness of vision." Ability to execute measures how well a company sells and supports its WCM products and services globally. Completeness of vision focuses on the vendor's potential and points to its future likelihood of success.
According to Gartner, companies that are placed in the 'Leaders' quadrant "should drive market transformation. Leaders have the highest combined scores for ability to execute and completeness of vision. They are doing well and are prepared for the future with a clearly articulated vision. They have strong channel partners, a presence in multiple regions, consistent financial performance, broad platform support and good customer support.
In addition, they dominate in one or more technologies or vertical markets. Leaders are 'environmentally aware' of the solution 'ecosystem' into which their own offerings need to fit. Leaders can: demonstrate enterprise deployments; offer integration with other business applications and content repositories; and provide a vertical-process or horizontal-solution focus".