Globally operating organizations face the challenge to communicate with their customers across many different cultures and languages. Managing the engagement experience of a highly diversified customer base requires a flexible, powerful and stable platform to execute your marketing strategies on.
SDL Tridion forms the foundation of such a platform by empowering business users to leverage their content across channels, regions and languages while maintaining brand consistency and reducing total operating cost and time to market through its patented BluePrinting technology and its simple and inexpensive infrastructure.
SDL Tridion supports many extension modules or integrations with 3rd party applications to achieve a (marketing execution) platform to manage all aspects of the customer engagement experience.
- Leading enterprise content management product according to Gartner and Forrester
- Strong partner and community ecosystem
- Many extensions and integrations for total customer experience management
- Reduced time-to-market through separation of content and layout and efficient re-use
- Strong integration capabilities with mobile and social platforms
- World-class website performance and availability due to decoupled content management and delivery environments
- Standard .NET or Java content delivery technology stack based on XML content
- Can be fully hosted in the cloud
- Lightweight on infrastructure
- Role-based access control and ADS integration
- Management of the content translation process
- True re-use of content across channels & brands
- Facilitates the content management process with automation of tasks and process workflows
- Best-in-class user interface for content management
- Powerful personalization features
A future-proof delivery architecture
SDL Tridion content delivery architecture enables organizations to develop truly dynamic websites. By strictly separating content management from content delivery, it ensures full compliance with enterprise security requirements and scaling options to meet both present and future needs. Dynamic content delivery based on content, queries and visitor profiles let you balance your static and dynamic content for any channel.
Profiling, personalization and targeting
With SDL Tridion, you know where your visitors come from — Google, Facebook, Twitter, your search marketing campaigns or affiliate websites — so you can target and optimize your landing pages. It also uses the search terms from search result referrals, so you don’t need to secondguess what your visitors are looking for. Its sophisticated predictive targeting engine delivers relevant results to make your websites a unique and personal experience.
SDL Tridion enables your entire cross-channel customer engagement strategy, integrating web, email, print, mobile and social. Create once, publish many times, ensuring consistency across channels while taking full advantage of the unique capabilities of each channel. Full mobile preview capabilities and integrated device detection ensure an optimal visitor experience on all mobile channels. In addition, just as you publish to your website, you deliver your message to your most important social channels from the same interface.
Rich media experiences
Full access to a centralized corporate multimedia repository ensures you optimize your use of these media assets including video, images and audio. This gives your entire organization the opportunity to enhance the customer experience on any site, mobile device or social media platform.